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Finance Controller - CA/Semi CA - D2C

  • Delhi NCR (Gurugram, Haryana)

Job ID : 4072

About Company

The company operates in the fashion and apparel industry, specializing in traditional handcrafted ethnic wear and direct-to-consumer retail.

Job Description

Roles and Responsibilities:

1. MIS & Business Dashboard (Core Responsibility)

- Prepare and publish:

- Daily flash MIS (T+1) – revenue, orders, returns

- Weekly performance reports

- Monthly MIS (T+5) – complete P&L

2. Develop and maintain business dashboards covering:

- Revenue (gross vs net)

- Channel mix (D2C vs marketplace) 

- Returns %

- Marketing spend vs revenue

3. Channel-wise Profitability Analysis

- Build and track channel-level P&L

- D2C vs Marketplace

·Analyze: Returns impact, Commission and logistics cost, Payment gateway charges

- Highlight loss-making channels, SKUs, and campaigns

- Recommend corrective actions

4. Contribution Margin Analysis

- Track:

CM1 (post COGS)

CM2 (post variable costs)

CM3 (post marketing)

- Identify margin leakages and improvement opportunities

- Support pricing and discounting decisions

5. Marketing Efficiency & Unit economics

- Track and analyze:

CAC (Customer Acquisition Cost)

ROAS and Contribution ROAS

CAC Payback Period

- Work with marketing team to improve efficiency

- Evaluate campaign performance and ROI

6. Budgeting & Forecasting

- Prepare:

Annual operating plan (AOP)

Monthly and quarterly forecasts

Track budget vs actual performance

- Highlight variances and recommend course corrections

7. Cash Flow Plannig & Working capital Management

- Prepare weekly and monthly cash flow forecasts

Track:

Cash inflows (D2C + marketplace settlements)

Cash outflows (vendors, marketing, expenses)

Monitor:

Cash conversion cycle

Working capital requirements

8. Business Insight & Decision Support

- Provide actionable insights on:

Returns reduction

Pricing strategy

Discount optimization

Channel mix improvement

Support strategic decisions with financial modeling

9. O2C (Orcer to Cash) Tracking

- Maintain and monitor O2C tracking sheet

- Track order lifecycle and revenue realization gaps

- Identify delays or leakages in the cycle

10. System & Data Enablement (Joint Responsibility)

- Work with Accounts team to ensure:

 Accurate data flow from Unicommerce to Tally

- Drive:

MIS automation

Data standardization

Reduce dependency on manual reports

11. Cash & Working Capital

- Cash Flow & Working Capital

- Cash flow visibility (weekly accuracy)

- Improvement in cash conversion cycle

- Monitoring of settlement cycles and liquidity

12. Insights & Business Impact

- Number of actionable insights delivered (monthly)

- Measurable impact of recommendations (margin improvement, cost savings)

13. System Efficiency

- % automation in MIS reporting

- Reduction in manual intervention

- Data consistency across systems

- System & Tools

- Tally (for financial data validation)

- Unicommerce (OMS data)

- Excel / Google Sheets (advanced level mandatory)

- BI tools (optional but preferred)

Educational Qualification

Preferred:

- Chartered Accountant (CA)

- MBA (Finance)

- CA Inter with strong FP&A / business finance experience

Experience Required

- 2–4 years of experience in:

- FP&A / Business Finance

- D2C / e-commerce / retail business (highly preferred)

Key Skills

- Strong analytical and financial modelling skills

- Deep understanding of unit economics (CAC, ROAS, contribution)

- Advanced Excel skills (mandatory)

- Business understanding and problem-solving mindset

- Ability to work with cross-functional teams

Success in This Role Looks Like· 

- Clear visibility on profitability across channels

- Data-driven decision-making across the business

- Improved margins and marketing efficiency

- Strong cash planning and control

- Reliable, automated MIS ecosystem

Mandatory Requirement

Primary Job Profile : Financial Planning And Analysis (FP&A)

Technical Skills : Finance Control, Financial analysis, Investor Reporting

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Education Qualification

  • Chartered Accountant - Qualified CA

Job Type

Full Time

Overview

  • No. Of Vacancy

    1
  • Offered Salary

    Not Disclosed
  • Experience

    2 - 3
  • Industry

    Trading/ Retail

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