Senior Copywriter

About Company

The company operates in the fashion and accessories industry, specializing in contemporary handbags, travel accessories, and lifestyle products.

Job Description

About

We are hiring for one of India's fastest-growing premium fashion and lifestyle brands, known for its trend-forward designs, quality, and customer-centric approach. The brand operates across D2C, online marketplaces, and offline retail.

Role Overview

We are looking for a creative, detail-oriented, and fashion-forward Senior Copywriter to develop compelling brand narratives and conversion-focused content across digital and offline channels. The ideal candidate should combine strong storytelling skills with an understanding of brand communication, consumer behaviour, and performance-driven content.

Key Responsibilities

• Brand & Campaign Communication: Develop creative copy for integrated marketing campaigns, including headlines, taglines, scripts, and brand storytelling.
• Performance Marketing: Write conversion-focused copy for Meta, Google, YouTube, and other digital advertising campaigns.
• Website & E-commerce Content: Create website content, landing pages, product descriptions, category pages, and collection descriptions.
• Social Media & Content: Develop engaging social media captions, Reels scripts, influencer briefs, and content ideas.
• CRM & Customer Communication: Write email campaigns, SMS, WhatsApp messages, push notifications, and other CRM communications.
• Brand Consistency: Maintain a consistent brand voice and tone across all customer touchpoints.
• Creative Collaboration: Work closely with Brand, Design, Performance Marketing, E-commerce, Product, and PR teams.
• SEO & Content Optimization: Support SEO initiatives through optimized website and product content.
• Content Performance: Monitor content performance and refine messaging to improve engagement and conversions.
• Creative Ideation: Contribute to campaign planning, brainstorming, and content quality reviews.

Required Skills & Experience

• 3–5 years of experience in copywriting, creative content, or brand communication.
• Experience in fashion, lifestyle, beauty, luxury, D2C, or e-commerce brands is highly preferred.
• Excellent English writing, editing, storytelling, and conceptualization skills.
• Experience creating both brand-building and performance-focused copy.
• Understanding of social media trends, digital marketing, consumer behaviour, and SEO.
• Experience writing website content, product descriptions, digital ads, social media copy, and CRM communications.
• Strong collaboration, time management, and stakeholder management skills.
• A copywriting portfolio showcasing relevant projects and campaigns.
• Familiarity with AI-assisted writing tools is an added advantage.

Qualifications

Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.

Experience: 3–5 Years
Working days : 5
Location: Gurugram
Department: Brand & Marketing
Industry: Fashion, Lifestyle, D2C, E-commerce