Assistant General Manager Sales – North India

About Company

We are a rapidly growing agritech startup transforming the livestock and dairy ecosystem through tech-driven, sustainable solutions. Our work directly impacts rural livelihoods by improving farm efficiency and driving innovation across the agricultural value chain.

Job Description

We are hiring for a leading organization in the Agri Machinery and Farm Mechanization industry, focused on delivering innovative solutions for modern agriculture. The organization is expanding its footprint across North India and is looking for a seasoned sales leader to drive business growth, strengthen channel partnerships, and expand market presence.

Job Summary

We are looking for an experienced Assistant General Manager – Sales to lead Machinery Sales and Silage Business across North India. The role involves driving sales strategy, expanding dealer and distributor networks, strengthening institutional sales, leading regional sales teams, and delivering sustainable business growth while ensuring profitability and market expansion.

Key Responsibilities

• Develop and execute sales strategies to drive revenue and market share across North India.
• Build, expand, and manage dealer and distributor networks.
• Drive sales of agricultural machinery, farm equipment, and silage solutions.
• Identify new business opportunities through institutional sales, dairy farms, FPOs, contractors, and key accounts.
• Lead Regional Sales Managers, Territory Managers, and field sales teams to achieve business objectives.
• Prepare business plans, sales forecasts, budgets, and territory-wise growth strategies.
• Monitor collections, receivables, inventory, and overall business profitability.
• Conduct dealer meets, farmer engagement programs, demonstrations, and promotional activities.
• Analyze market trends, competitor activities, and recommend growth initiatives.

Desired Candidate Profile

• 15–18 years of experience in Agricultural Machinery, Farm Equipment, Tractors, Silage, Dairy Feed, Agri Inputs, or allied industries.
• Proven expertise in dealer development, channel sales, rural distribution, and institutional sales.
• Strong experience in leading multi-state sales operations and high-performing teams.
• Demonstrated experience in P&L management, business planning, and market expansion.
• MBA in Sales, Marketing, or Agri Business preferred. Agriculture or Engineering graduates are also encouraged to apply